To continue and enrich its long-standing commitment to art and culture, Chaumet is creating a new engagement programme: the Echo Culture Awards.
This Prize aims to support women who, through their action in the field, are committed to passing down culture, so that it can be circulated and shared. The projects of these “purveyors of culture” create meetings, bring people together, and shape dynamics, encouraging curiosity and exchange.
The members of the jury are qualified individuals, chosen for their involvement and commitment in all areas of culture and impact.
François Alu, a multidisciplinary artist-entrepreneur, joined the Paris Opera Corps de Ballet at the age of 16. In 2022, he was appointed Principal Dancer of the Paris Opera.
He co-created with Samuel Murez the one-man show “François Alu – Completely thrown”. At the same time, he wrote, acted in and produced his first short film L’échappée in 2020 and then La Source in 2021.
Accolades: Awarded the French National Order of Merit
Ingrid Brochard is a female entrepreneur committed to the French cultural scene.
In 2010, she imagined MuMo, the mobile museum, a travelling museum designed to reach out to children, especially those who are the furthest from access to culture.
In 2020, in collaboration with the Centre Pompidou, she created another mobile museum that travelled with works from the Centre’s collection.
Accolades: Awarded the French National Order of Merit and the Order of Arts and Letters
Mercedes Erra is Founder and President of the BETC Group, France’s leading advertising agency and one of Europe’s top three. She specialises in building major brands and their strategic shifts (Danone, Air France, Evian, etc.).
Mercedes is committed to numerous causes in support of human and women’s rights and has chaired the Board of Directors of the National Museum of Immigration History in Paris since 2010.
Since September 2021, Cédric Fauq has been Chief Curator at the CAPC Museum of Contemporary Art of Bordeaux, where his most recent projects include the group exhibitions Barbe à Papa (Candy Floss) and Le Club du Poisson-Lune (The Moonfish Club), as well as the never-ending festival L’Académie des Mutantes (The Mutant Academy).
From 2020 to 2021, he was curator at the Palais de Tokyo, where he developed the exhibitions Antibodies and Sarah Maldoror: Tricontinental Cinema. Prior to this, he was a curator of the exhibition department at Nottingham Contemporary where he worked on exhibition and performance projects as well as publications.
“I have often been struck by the quality, the generosity and the clarity of projects which, far from the big institutions, are committed to helping people discover culture, so that it remains a wonderful opportunity to forge much-needed links and solidarity. As I wanted to know more about the people behind these initiatives, it occurred to me that this word was very often written in the feminine form in French.
This is why Chaumet is launching the Echo Culture Awards programme, so that the voices of all these women can be heard.”
Loïc Yviquel began his professional career as a marketing and sales manager, first with the French Athletics Federation and then with Lille OSC (LOSC). He then founded a sports communication group (Sportlab, Sponsorise.me and SLevent). In 2018, he sold Sponsore.me to Ulule and became COO before founding So Good.
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