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Personal data

Chaumet is highly committed to guaranteeing the protection, integrity and confidentiality of your personal data.

Please read this personal data protection policy carefully as it describes in particular:
– what we collect: the personal data which Chaumet obtains from you; and
– why we collect it: the aims pursued by Chaumet when we collect your personal data.

1. Identity and details of the data controller
2. Identity and details of the Data Protection Officer (DPO)
3. Data collection conditions
4. Processed Data, basis and purposes of processings
5. Cookies
6. Configuring cookies
7. Data recipients
8. Disclosure of Data Abroad
9. Data security and confidentiality
10. Your rights
11. Data retention period
12. Combating fraud and counterfeiting
13. Right to file a claim
14. Modification of the privacy policy

1. Identity and details of the data controller

This policy applies to personal data collected and processed by and on behalf of Chaumet Australia Pty Limited (ABN 58 620 052 137) and Chaumet International SA, a limited liability company with a capital of €42,430,230 whose registered office is at 12 place Vendôme, 75001 Paris (France), recorded in the Register of Commerce and Companies of Paris under No. B 342 966 942 (referred to hereinafter as “Chaumet”).

The provisions of the Australian Privacy Act and the Regulation (EU) 2016/679 of 27 April 2016 (the General Data Protection Regulation or “GDPR”), as well as the adaptation provisions provided for by French Act No. 78-18 of 6 January 1978 on Information Technology, Data Files and Civil Liberties in its version amended by Law No. 2018-493 of 20 June 2018 and Ordinance No. 2018-1125 of 12 December 2018 (hereinafter referred to as the « French Data Protection Act« ) apply to the processing of your Data by Chaumet.

2. Identity and details of the Data Protection Officer (DPO)

Chaumet has a Data Protection Officer in accordance with the regulations in force.

If you have any questions or complaints relating to the collection and processing of your Data by Chaumet, you can contact the Chaumet Data Protection Officer at the following addresses:-

By postal mail :

Chaumet International SA

To the attention of the Data protection officer

12 place Vendôme

75001 Paris – France

By email :

Chaumet will aim to respond to your questions within a reasonable period of time. You are also entitled to make complaints to the Office of the Australian Information Commissioner.

3. Data collection conditions

The websites,, and (referred to hereinafter as the “Websites”) are operated by Chaumet and allow Chaumet to collect your Data.

The staff of the Chaumet boutiques are required to collect Data and carry out Data processing within the framework of their activities. Most of the Data collected by the Chaumet boutiques is obtained from:

Data collection forms provided by the staff of the Chaumet boutiques which are to be completed and signed by yourself and are then retained by Chaumet, on one hand; and
the customer relationship management tool used in Chaumet boutiques, on the other hand.
The Chaumet customer services department is also required to collect and process your Data when you contact it with your requests.

4. Processed Data, basis and purposes of processings

The Data which relates to you and which is collected via the Websites or when you visit a Chaumet boutique and when you contact our customer services department mainly consists of the following, depending on the services provided by Chaumet (and according to your choices and the configuration of your device in relation to cookies and other plotters):

  1. Identity
    – Nationality ;
    – Civil status ;
    – First and last names ;
    – Date of birth.
  2. Contact details
    – Email address ;
    – Postal address ;
    – Mobile and landline numbers ;
    – Social media identifiers ;
    – Transaction-related information needed to process your order in the context of sales of Chaumet products in Chaumet boutiques or via distance selling or internet sales.
  3. Technical data
    – Login data ;
    – Cookies and plotters ;
    – IP address ;
    – Geolocation data (to identify the closest boutique for you, or to display the web page in your language).
  4. And more generally, all information that you give to our service providers or our customer service department and that enable us to welcome you with the best possible service in our boutiques or on our websites :
    – Your preferences on our collections or on the resources at our disposal to contact you ;
    – Information related to potential undesirable effects caused by our creations (e.g. allergies to certain precious metals) ;
    – Information related to the selling ceremony (e.g. ring size, or wedding date) ;
    – Contact history ;
    – Your activities on the websites.

In the particular case where you wish to communicate with Chaumet staff through instant messaging, Chaumet cannot guarantee the confidentiality and security of your Data or any other information exchanged through such messaging. Companies offering this type of messaging services are themselves responsible for processing and comply with their own strict data protection and confidentiality policies. In this specific context, the processing of your Data remains outside the control of Chaumet: our Maison therefore declines any responsibility in the context of this use.

Your Data is either collected based on your consent; or is required for the completion of your orders according to a contract; or for the purpose of pursuing a legitimate interest of Chaumet (e.g. to combat fraud and counterfeiting).

Your Data is therefore collected notably for the following purposes:
– to answer your questions sent via the “Contact us” form available on our website;
– to enable you to create a personal “My account” space on our website;
– to enable you to create and maintain your “Selection” of products on our website;
– to send you information on our offers, products, latest news and events (newsletters, invitations to events organized by Chaumet and other news publications) subject to your consent;
– to manage your orders via distant selling or internet sales, or in the Chaumet boutiques, including invoicing and payment, and the guarantees applying to Chaumet products;
– to manage; optimise and customize customer relations (notably within the framework of the management of complaints and the Chaumet after-sales service);
– to save your details and usage preferences for our Websites to improve your navigation ;
– to organise your participation in Chaumet events;
– to be shared with Chaumet’s local business partners, including companies operating department stores in which certain Chaumet shop-in-shops are located, for example to support their own customer relationship management programs, subject to your consent;
– to compile statistics, segmentations and marketing analysis following your visits to Chaumet stores or Chaumet Websites;
– to manage retargeting systems and suggest targeted advertising; and
– to list you in the Chaumet boutiques closest to you, to suggest you go there according to your location.

The Data required by Chaumet to fulfil the purposes outlined above is marked with an asterisk:
– on the different pages of our Websites;
– on the Data collection forms provided by a member of staff from the Chaumet boutiques for you to complete and sign. The completed forms will then be retained by Chaumet; and
– on the forms available via the customer relationship personalization tool used in Chaumet boutiques.

If you do not complete these compulsory fields, Chaumet will not be able to answer your requests and/or provide you with the requested services.

The other information is optional and helps us to understand you better and to improve our communications and services for you.

Cross group intelligence consent 

What is the context of the processing?  

Chaumet belongs to the LVMH Group, which comprises many exceptional Maisons that offer high quality products and services in all sectors including  Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Wines & Spirits, Selective Retailing and Hospitality, Culture & leisure. The list of all LVMH Maisons is available at If you are customer of our Maison, you may also be a customer of other LVMH Maisons.

What is the purpose of the processing?

We endeavor to improve your experience by proposing personalized offers and services and customized marketing communications that correspond to your interests. This relies on knowing your preferences and interests.

How is the processing conducted?

If you consent we will share the purchases you have made with us during the last 3 years with LVMH, our parent company, in a pseudonymous way (which means that your name and your contact details will not be sent to LVMH). Your purchases will be analyzed and matched with purchases made from other Maisons of the LVMH Group where you have given a similar consent. Each Maison that has your consent will receive back from LVMH generalized information concerning your purchasing habits and preferences.

Who is the Data Controller?

Chaumet will remain the sole data controller which means that it is the company that is responsible for the information that you provide to it. LVMH acts as our data processor, or service provider, and will not use your data for any purpose other than the one described above. For example, LVMH will not use your data for its own purposes, will not contact you for marketing purposes based on the data we provide, and will not share information about you with Maisons of the LVMH Group to which you are not a customer and/or to whom you have not given consent.

5. Cookies

Cookies are stored on your device when you have browsed the Chaumet Websites, if you agree. Cookies are small text files which are saved to a dedicated hard disk space on your device (computer, tablet, smart phone, etc.) when you consult an on-line service using your browsing software.

Cookies contain a certain amount of Data concerning your browsing activities (for example the date, time and number of visits, supply source and preferences). Chaumet may be required to install cookies on your device when you connect to our Websites depending on your choices.

The storage of certain cookies on your device requires that you give your prior consent. Thus, as soon as you land on our Websites, an information banner indicates that we are using this technology and that by clicking on « Accept cookies », you agree to the said cookies being stored on your device.

Chaumet uses cookies to:
Customise your browsing activities on our Websites and therefore to offer you a better service: the use of cookies enables Chaumet to memorise your browsing choices, recognise you in future visits and activate the application of your preference and/or personal settings (for example, language chosen, type of browser used), memorise information in a form which you completed at the time of registration or on your previous visit, or access your user account.

Analyse activity on our Websites, in particular by establishing statistics of visits: the use of cookies allows us to obtain information on the usage and traffic recorded by our Websites and thereby measure their performance.

To carry out advertising targeting operations: the deposit of cookies allows Chaumet to offer you targeted advertising adapted to your interests.

Provide you with sharing buttons via social networks: if you click on one of these buttons, more cookies may be stored in your device from these websites. These cookies are governed by the personal data protection policy associated with each social network. Chaumet therefore has no control over their storage.

Cookies are kept for a maximum of thirteen (13) months. This deadline will not be extended by additional visits.

6. Configuring cookies

You also have the option of managing the storage of cookies by configuring your browser. This configuration may alter your browsing activity on the Internet and your access conditions for certain services requiring the use of cookies.

The removal of functional cookies, which are necessary for the provision of content or services by Chaumet, will no longer allow you to access certain content or services which require you to log in and notably to detect the type of browser used by your device, its language and display settings.

Chaumet declines all responsibility relating to consequences stemming from the reduced operation of its Websites services due to the impossibility of storing or consulting the cookies required for the operation of said services whose storage you have refused or whose deletion you have requested.

However, you may decide at any time to express and amend your requirements and browser settings relating to the use of cookies using the methods outlined below.

Choices offered by your browser: you may configure your browser so that cookies are saved on your device or instead are rejected either systematically or depending on their issuer. You may also configure your browser so that you have the option of accepting or refusing cookies before they are likely to be stored on your device.

How to implement your choices depending on the browser that you use? The management of cookies varies according to the configuration of each browser. Click on the following links for further details.
For Internet Explorer™:

For Safari™:

For Google Chrome™:

For Firefox™:

For Opera™:

Expressing on-line choices via inter-professional platforms: regarding advertising cookies, you can also consult the YourOnlineChoices website provided by on-line advertising professionals belonging to the European association EDAA (European Digital Advertising Alliance) managed in France by IAB France. You will find a list of firms which allow you to configure the cookies that they use to adapt the adverts likely to be displayed on your device depending on the information relating to your browsing activities:
These settings will not prevent adverts from being displayed on the websites that you use but they will block the technologies used to adapt adverts to your interests.

Further information on cookies and their use can be obtained from the website of the French Data Protection Authority (CNIL) at the following address:

7. Data recipients

Your Data will be disclosed by Chaumet to its subsidiaries and/or affiliates, and their local business partners.

Within the framework of the provision of its services, Chaumet may transmit or grant access to your Data for technical, logistical and commercial reasons to the following categories of recipients:

– our Websites host;
– the development and maintenance service provider of our Websites;
– the service provider in charge of circulating news (newsletter, invitations and other publications);
– the provider of the statistical analysis solution for cookies and plotters;
– the service provider managing all the processes within the Chaumet boutiques (transactions, inventory management and customer database management);
– the service provider in charge of the development and maintenance of the Chaumet customer relations management platform;
– the service providers responsible for marketing and segmentation analysis; and
– the service providers who are liable to provide after-sales services for Chaumet customers;

– the department stores in which Chaumet shop-in-shops may be located, that may require Chaumet upon request to share your Data because of the consignment structure of our activity, subject to your consent;

These companies then process your Data in accordance with their own data protection policies. They themselves define the purposes and means of the processing they carry out and therefore have the status of data controller. Chaumet cannot therefore be held responsible for the conditions of the processing of your Data by these companies and declines any responsibility in this respect.

Chaumet may also be required to disclosure your Data to third parties if such disclosure is required by law, by a statutory provision or by a court ruling or if this disclosure is necessary to ensure the protection and defence of Chaumet’s rights.

Except for these cases, your Data will not be passed on or made accessible to any third parties, subject to the restructuring of Chaumet, including a total or partial asset transfer, merger, absorption, acquisition, demerger and in general any reorganisation operation.

8. Disclosure of Data Abroad

Since Chaumet has subsidiaries and/or affiliates abroad and works with Data processors located abroad, the recipients of your Data may also be located abroad. We have taken steps to ensure an adequate level of protection of your Data, including taking reasonable steps to ensure your Data is held, managed or accessed according to the standards that apply in Australia.

Any transfer of Data outside the European Economic Area, notably to a state for which no adequacy decision has been reached by the European Commission, it will be governed by appropriate contractual guarantees in accordance with the regulations applying to the protection of personal data.

A copy of the relevant guarantees can be obtained by writing to our Data Protection Officer at the addresses given in Article 2.

9. Data security and confidentiality

Chaumet applies technical and organisational security measures in line with accepted practice particularly with regard to the security of its information system.

Chaumet strives to take all the necessary steps to protect the confidentiality and security of your Data and prevent it from being amended, damaged, destroyed or accessed by unauthorised third parties. Chaumet will ensure in this respect that its Data processors present the same security, technical and organisational guarantees.

10. Your rights

In accordance with the regulations in force, you have the right to access and rectify your Data, the right to withdraw your consent at any time, the right to request the deletion of your Data, the right to object its processing or to request the portability of your Data if applicable, the right to request the limitation of processing and to define directives on the fate of your Data after your death, where applicable, subject to legitimate imperious grounds which may be justified by Chaumet to retain your Data.

You also have the right to object:
– processings based on Chaumet’s legitimate interest, for reasons relating to your specific situation;
– processings for the purpose of commercial prospecting. As such, you may at any time request that you no longer receive our communications relating to our offers, products, news and events using the hypertext link provided in every email which we send to you.

These rights may be exercised at any time by contacting our Data Protection Officer at the addresses given in Article 2.


11. Data retention period

Chaumet processes your Data for a specified period depending on the purposes for which it is processed. Chaumet will not retain your Data for longer than is necessary to fulfil the purposes for which such Data is processed, or required or allowed by law.

Your Data which is collected and processed for Chaumet’s customer service needs will only be retained for the duration of period during which your request is processed.

If you decide to create a customer account, your identification Data will be retained for as long as your account remains active provided that you do not close it. You may close your account at any time. Your request will be acknowledged as soon as possible or, in the case of a current order, as soon as it has been fully executed. If your account remains inactive for a period of five (5) years, Chaumet will contact you to determine whether you wish to maintain your account or not. Otherwise your account will be closed and your Data destroyed.

The Data relating to your product purchases will in principle be retained by Chaumet for the purpose of managing customer relations for a period of ten (10) years after your last contact with Chaumet.

The Data used for the purpose of sending commercial communications relating to offers, products, news and events concerning Chaumet will be retained for a period of five (5) years from their collection or your last contact with Chaumet. Prior to the expiry of this period, Chaumet may contact you to determine whether you wish to continue to receive communications relating to our offers, products, news and events.

Chaumet will delete your Data at the end of this period. Your Data will also be destroyed within a maximum period of one (1) month from your deregistration request.

Moreover, the connection logs collected with your agreement within the framework of the use of cookies and other plotters used on our Websites will be retained in accordance with the applicable regulations for a period of no more than thirteen (13) months.

In any event, Chaumet processes your Data for a period not exceeding that necessary for the purposes for which it is processed.

Chaumet has taken all steps required under the applicable laws and regulations to ensure the safety of your Data. We generally store your Data that we collect in electronic databases, some of which may be held on our behalf by third party data storage providers.  Chaumet uses a range of physical and technical security processes and procedures to protect the confidentiality and security of the data it holds, and Chaumet updates these from time to time to address new and emerging security threats.

12. Combating fraud and counterfeiting

Chaumet is a jewellery and fine jewellery House within the LVMH group. The LVMH group places a great deal of importance on the protection of its trademarks, products, know-how and image. In this context the LVMH group, alongside and in cooperation with the public authorities, has introduced a number of tools to detect fraud and counterfeiting and centralises all information relating notably to counterfeiting offences and parallel imports which it may detect or which are reported concerning the brands and products of the LVMH group or any other infringement of the rights of the companies within the LVMH group, a list of which can be obtained from the website, including in relation to the Chaumet House.

In this context, the LVMH group may be required to collect and process certain personal data concerning individuals who are suspected to have committed or been involved in such infringements as well as any witnesses.

This information will only be retained for the requirements and duration required for the verification of the detected or reported facts and, if applicable, for the implementation of proceedings or means intended to settle the matter until the case is finally closed or, if the LVMH group decides not to initiate proceedings, for a period of five (5) years from the last incident recorded.

13. Right to file a claim

You may also contact the French Data Protection Authority (CNIL), 3 place de Fontenoy – TSA 80715 – 75334 Paris Cedex 07 with any claims concerning the way Chaumet collects and processes your Data.

14. Modification of the privacy policy

Chaumet may update this Privacy Policy from time to time. In such case, Chaumet will post the updated version on this Site.


Latest update: 19 June 2023